Watch and Hear Presentations
Watch presentation at New Organizing Institute: Inexpensive Options for a Small Budget.
Hear presentation at the OneWorld Peer Learning Forum: Online Advocacy Audits
Internet Politics Library
Learn more about the world of Internet politics with IAC's Internet Politics Library. This is a growing repository of information and resources about Internet politics and related topics. If you have any recommendations for adding to this library, please send us your suggestions to library@InternetAdvocacyCenter.com.
Information, Action, Community
Think of these as increasingly more sophisticated uses of the internet for advocacy. The simplest use of the internet is to inform citizens, the media, and policymakers about your campaign and the issues. A more sophisticated use is to use the internet to mobilize people to take action, providing them the tools to act immediately. The most sophisticated use of the internet is to build strategic advocacy communities that turn your activists email lists into a social network that will champion your cause.
Tools are not strategy
Websites, email lists, discussion forums, chatrooms, podcasts, online ads, and blogs are just tools. Unless you use them strategically, they are of no value to your campaign.
- Identify your strategic goals.
- Develop a strategic plan.
- Select the tools you need to achieve your goals.
- Configure your tools so they effectively support your strategy.
- Implement your strategic plan.