To be successful, an advocacy campaign must have clear goals, strategies, and tactics, as well as adequate resources for implementation. IAC strategic audits and plans systematically assess your online capabilities and needs in order to provide a detailed plan of action for advancing the goals of your campaign.

IAC audits and plans can be narrowly focused on your organization's website, evaluating how well it serves your strategic needs, or broadly focused, evaluating your organization's entire Internet strategy.

IAC audits begin with in depth interviews with your staff to identify your organization's goals, expectations, and current capabilities. We then systematically review your website and campaign materials.

IAC provides you a report that assesses your strengths and weaknesses, compares your program to the best practices in your space, and develops a strategic plan of action to achieve your goals.